Sponsor

Michigan Adventure Racing events including the Michigan Adventure Race, Coast to Coast Gravel Grinder, Lord of the Springs bike race, Hurt the Dirt trail races and Dirty Duel trail race offer some of the most affordable sponsorship packages of any medium-scale event in West Michigan. And with a 98+% satisfaction rate achieved at every race – more than 60 since 2011 – you will be part of a fun, positive event that is good for West Michigan – its athletes, recreational enthusiasts, and charity partners.

Here’s what people are saying about Michigan Adventure Racing events:

  • “Very well organized! Awesome energy. Very reasonably priced. It was an awesome time!”
  • “Thanks to you and your team my daughter and I made memories together that we’ll cherish for the rest of our lives–and that’s no exaggeration.”
  • “The perfect race; the kind that I have been looking for for a long time.”

Your sponsorship will contribute to improving the overall lifestyle, culture and physical health of our West Michigan community and promote the many recreational spaces and activities here and throughout Michigan. Sponsorship will also allow for more race fees to go toward local charities. Some races are covered by the major local TV networks, MLive, local newspapers and several radio stations, covering a market of approximately two million people.

Past or current sponsors include some of the strongest brands around including Gazelle Sports, Spectrum Health, Qdoba, Red Bull, Founders Brewing Co., Bill & Paul’s Sporthaus, West Michigan Bike & Fitness, Moosejaw,EcoTrek Bars & Fitness, Saucony, Merrell, Salomon, Patagonia Footwear, The North Face, New Balance, The Gilmore Collection, Clif Bar, Hudsonville Ice Cream, and many others.

Note that race organizers have a right to determine if gear or gift certificates qualify as “cash replacement” value; in other words, they generally will be outdoor gear or gift certificates that can be used as top finisher prizes. A minimum of 50% cash is usually required.

Presenting

$1,200 cash or $750 cash + prizes (gear or gift certificates) or in-kind support

Logo on website (first on each page; within slideshow)
Thank you via Facebook and your page tagged
At least three Facebook and/or enewsletter promotions
Name on press release (depending on timing of release)
Logo on race shirt (primary; if race features sweatshirt, 1/4 zip or another format that typically does not get logos, we will increase electronic promotions)
2-3 mentions/promotional messages in race update email
Booth and banner space at race (if desired, sponsor provides)
Special recognition at event
3 complimentary staff race entries of $85 max. each (five individual race entries of $60 max. each for running races) to employees; preferably available to all employees/entire department and via raffle.
A good-faith effort to mention your organization in every possible media interview/story.
Other marketing opportunities may be available

Gold

$600 cash or $800 in top prizes (gear or gift certificates) or in-kind support (e.g., discounts on services)

Logo on website (each page; within slideshow)
Thank you via Facebook and your page tagged
At least two Facebook and/or enewsletter promotions
Name on press release (depending on timing of release)
Logo on race shirt (secondary; if race features sweatshirt, 1/4 zip or another format that typically does not get logos, we will increase electronic promotions)
1-2 mentions/promotional messages in race update email
Booth and banner space at race (if desired, sponsor provides)
2 complimentary staff race entries of $85 max. each to employees; preferably available to all employees/entire department and via raffle.
A good-faith effort to mention your organization in all media interviews/stories.
Other marketing opportunities may be available

Silver

$400 cash or $600 in prizes or in-kind support (e.g., discounts on services)

Logo on website (each page; within slideshow)
Thank you via Facebook and your page tagged
At least one Facebook and/or enewsletter promotions
Name on press release (depending on timing of release)
Logo on race shirt (secondary; if race features sweatshirt, 1/4 zip or another format that typically does not get logos, we will increase electronic promotions)
1 mention/promotional message in race update email
Booth and banner space at race (if desired, sponsor provides)
1 complimentary staff race enty of $85 max. each to employees; preferably available to all employees/entire department and via raffle.

Bronze

$200 cash or $300 in prizes or in-kind support (e.g., discounts on services)

Logo on website (each page; within slideshow) and shirt
Thank you via Facebook and your page tagged
1 mention/promotional message in race update email
Booth and banner space at race (if desired, sponsor provides)

Booth Sponsor

$150 in most cases.

Booth sponsors are given a 10×10 space at the start/finish as a great way to interact in person with racers and spectators. A raffle or product samples is a good way to get racers to your booth. For chiropractors and physical therapists, a post-race massage is effective. Booth sponsors do not receive the promotional benefits of the levels above.